A$AP Rocky has a beef to settle with his tense new song “Multiply” – not with other rappers as once expected in hip-hop, but rising fashion brands.
Specifically, he calls out Been Trill and Hood by Air (HBA) in between annoyed assertions that he, who has name-checked 25 worthier brands in a song called “Fashion Killa,” is the true trendsetter: “Nah, I ain’t really into throwin’ shots, but these motherf**ckers better give me props.”
Been Trill, helmed by Kanye West‘s style adviser Virgil Abloh, has collaborated with Eminem and producer Mike WiLL Made It . HBA, by Shayne Oliver, has been worn by West, Rihanna and Ciara. A$AP Rocky’s beef with the latter is especially curious – last year, the Harlem rapper modeled pieces from its fall 2013 collection at its debut New York Fashion Week runway show.
Up top, watch A$AP Rocky roam with his friends through New York streets and subway stations in his new “Multiply” video. Keep a close eye out for appearances by featured rapper Juicy J and the late Pimp C, whose faces pop up on large TV screens as if they were Max Headroom.
[via Billboard ]
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