This past week, as part of its coverage of SXSW, the New York Times featured the Prettiots, an up-and-coming indie "baby band," in two stories talking about the price of playing at SXSW. In the first story published last week, the NY Times broke down the cost of playing at SXSW. For the Prettiots, their trip to SXSW cost them a total of $10,000. The price of playing at SXSW has been a hot issue for years, as more and more corporate brands with a lot of money host showcases in Austin, and generally expect bands to play for little to nothing. As brands desperately try to woo young consumers and seem cool, they invite indie bands to play their showcases. These bands, who are fronting most of the cost themselves, are not paid. Instead, the bands are given the promise that the exposure gained by playing SXSW will score them industry attention.
The NY Times' second article on the Prettiots, which appeared in print today, declared that the trip to SXSW had ultimately paid off for the Prettiots, as they had received the exposure and industry attention they wanted. What the NY Times makes no mention of is the fact that the Prettiots are actually very well-connected in the music industry. Rachel Trachtenburg, the drummer in the band, is the daughter of a musician. She is also an actress and a model signed to Elite Model Management. The lead singer of the band, Kay Goldberg Kasparhauser, is the daughter of Kurt Cobain's former manager Danny Goldberg and Kurt Cobain's former attorney Rosemary Carroll.
Danny Goldberg and Rosemary Carroll are pictured in the above photograph standing between Courtney Love and Kurt Cobain. Danny Goldberg, who was Cobain's manager, has quite the resume. Goldberg was President of Atlantic Records in 1994, CEO of Warner Bros. Records in 1995, and CEO of the Mercury Records Group in 1998. His daughter Kay was featured in NY Mag's controversial street-wear series Look Book when she was 15. The Look Book series received much criticism at the time for pretending to feature people who were randomly found on the streets of NY, when instead they were actually the children of the rich and famous. The Prettiots' SXSW appearance most definitely brought them the attention they wanted. Check out their latest video below:
Sources: 1 2 3 4 5 6 7 8 9 10
The NY Times' second article on the Prettiots, which appeared in print today, declared that the trip to SXSW had ultimately paid off for the Prettiots, as they had received the exposure and industry attention they wanted. What the NY Times makes no mention of is the fact that the Prettiots are actually very well-connected in the music industry. Rachel Trachtenburg, the drummer in the band, is the daughter of a musician. She is also an actress and a model signed to Elite Model Management. The lead singer of the band, Kay Goldberg Kasparhauser, is the daughter of Kurt Cobain's former manager Danny Goldberg and Kurt Cobain's former attorney Rosemary Carroll.
Danny Goldberg and Rosemary Carroll are pictured in the above photograph standing between Courtney Love and Kurt Cobain. Danny Goldberg, who was Cobain's manager, has quite the resume. Goldberg was President of Atlantic Records in 1994, CEO of Warner Bros. Records in 1995, and CEO of the Mercury Records Group in 1998. His daughter Kay was featured in NY Mag's controversial street-wear series Look Book when she was 15. The Look Book series received much criticism at the time for pretending to feature people who were randomly found on the streets of NY, when instead they were actually the children of the rich and famous. The Prettiots' SXSW appearance most definitely brought them the attention they wanted. Check out their latest video below:
Sources: 1 2 3 4 5 6 7 8 9 10
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